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SESSION : XXXI (31st Batch) 2006 AD PART TIME - EVENING
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| A constant endeavour is made to identify needs of the Industry so as to ensure that the contents of the course, are in conformity with the latest technological developments and current market trends. The course is so tailored so as to meet the ever changing demands of the Tourists both International and Domestic. All endeavours are made to tune the Course to the needs and changing trends of the Leisure : Hospitality and Service Industry. |
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| PAPER I |
Tourism Management - Principles and Practices |
Marks 50 |
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1. |
Basic concepts : |
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Tourism is an article of Consumption: Rome Declaration of 1963 : Measuring Tourism. Definitions of a Foreign Tourist : An Excursionist : Transit Tourist : A Pilgrim : Bharatiya Tourist, carrying Capacity : Guest Satisfaction. |
2. |
Modern concept is Management : |
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Involvement and Participation in Leisure activities : Active Tourism : Passive Tourism : Types of Tourism. Cost-Benefit analysis of Tourism for India : Why do people participate in Tourism ? Tourism awareness. Events Management : Tourism is a Welfare activity. Advantages & Disadvantages of Tourism : Alternative Tourism. |
3. |
Elements of a Tour : |
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Segments of Tourism Industry. Major function of a Travel Agency. Tourism Accommodations, Hotel Plans : Supplementary Accommodations : Palace Hotels : Heritage Hotels : Tourism Planning : Tourist Demand : Tourism Market Research, Tourism Infrastructure : Tourism Super Structure : Tourism Marketing :
Shopping in India : Village Tourism : Fairs and Festivals : Farm Tourism : Pilgrimmage Tourism : Domestic Tourism : Rural Tourism. |
4. |
Places of Tourist Interest in India : |
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Tourist Product : Tourist Resorts : Legacy of Raj Era : India's Contribution to the World : 14 Cities of Delhi : Heritage Buildings : Way Side Facilities. |
5. |
Geography of Tourism : |
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Natural Resources : Eco Tourism Sustainable Tourism. |
6. |
Out-bound Tourism : Europe , U.S.A. , Far East . |
7. |
Bharatiya Tourism. |
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Places of Pilgrimmage in India : Sikhism : Hinduism, Jainism, Christianity and Islamic : Buddhist : Adi Shankracharya's 4 Dhams. |
8. |
Tour Operations : Organisation : Types and Functions : Tour Planning : Itineraries : Basics of a Good Itinerary : Tour promotion : Tour handling / Actual operations: Tour operator recognition: IATO: Special Interest Tours Adventure Tourism Off the Beaten Track Tours: Stop Overs: Break Away Tours . |
9. |
Practice Sessions on Grooming. |
10. |
Application of Management Principles : |
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1. Time Management
2. Manpower Management
3. Resource Management
4. Time and Motion Study
5. Conflict Management
6. Cost-Benefit Analysis |
11. |
Value based education in Hotel Management. Exposure to Cultural Heritage of India and to Tenets of Bharatiya Vidya Bhavan. |
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| PAPER II |
Airlines, Tours, Travel Agency And Travel Management |
Marks 50 |
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1. |
Airlines : Domestic and International Airlines : Airport Customer Services : Facilitations - Airlines : A case study of success in Airlines : IAAI. : Air Hostesses : Ground Hostesses : Bursors : Customer Relations Officers. |
2. |
Travel Agency : Organisation : Types and Functions : Setting up Travel Agency : Principals : Commission Structure : Agency Recognition - Procedure and Formalities : Agency Management : Agency Financing : Agency Marketing : TAAI : Tourist Conductors : Tourist Guides. |
3. |
Travel : Air : Rail : Road : Sea : Indian Airlines Indian Railways : Costing of Tours : Inland & Outbound : Pilgrimage Tours : Domestic and International Tours : Air Taxis. How to consult Time Tables : Hotel Guide and Other Reference Books. |
4. |
Charters : Congress : Conventions : Meetings : Satellite Conferences : Business Centres : Courier Services : Incentive Travel : Credit Cards. MICE Market. |
5. |
Cargo Air & Sea : Pre-requisites : Documentations : Cargo Rates : Loading : Manifestation : Transhipment : Handling at Destination : Different types of Cargo : Regulations. |
6. |
Approvals of Travel Agency : Tour Operators, Transport Operators. |
7. |
Special lectures by specialists on Modernisation and Trends in Industry on account of Liberalisation : Latest Trends : Disinvestments : Take Overs : Consolidations : Acquisitions. |
8. |
Practicals : Construction & Costing of Itineraries : How to Consult ABC : TIM : Airlines Times & Fare Tables : Railway Time Tables and Fares : Applications for Passport : Visas and other clearances. |
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| PAPER III |
Marketing in Service Industry - Airlines, Travel, Tours & Hotel |
Marks 50 |
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1. |
Definitions of Marketing.
Special characteristics in Marketing of Services and Leisure activities. |
2. |
Modern Marketing concepts : Marketing approaches. Difference between Sales and Marketing. |
3. |
Tourism Marketing - Special features - definitions |
4. |
Marketing Mix : 6 P's : Major Indices : Minor Indices : Tourism Product : Pricing : Strategies : Tourism Promotion and Distribution strategies. |
5. |
Tourism Promotion - Marketing Tools : Tourism Communications.
Advertising : Publicity : V.C.R. : Coupons Fam Tours : Picture Post cards. |
6. |
Public Relations : Personal Selling : Salesmanships : Sales Promotions : Press and Media Public Relations and Communications. |
7. |
Marketing Segmentations : Types of Tourists. |
8. |
Profile of Tourists : Germans : Americans : Japanese : Chinese : Domestic - N.R.I. |
9. |
Market Survey and Research |
10. |
Tourist Demand and Forecasting |
11. |
Tourist Promotions & Marketing Abroad. |
12. |
A Guide to Marketing of Leisure Activities |
13. |
Marketing of Fairs & Festivals. |
14. |
Marketing of Congress : Conventions : Incentive Travel : Workshops : Seminars : MICE. |
15. |
Marketing Techniques of a Travel Agency. |
16. |
Consumers Mix. |
17. |
Case Studies in Marketing of Airlines : Travel Agencies : Tour Operations. |
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| PAPER IV |
Airlines - Reservations and Ticketing with fare Constructions |
Marks 50 |
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1. |
Air Lines |
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Familarisation with Travel Industry.
Airlines : Travel Guide TIM, ABC.
World Airways Guide : Time Tables of various Airlines. |
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2. |
Travel Related Documentation : Visas, ITC : Health Requirements : RBI regulations, Passports. |
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3. |
Customer / Passenger facilities : Airport facilities : Arrival and Departure Passenger Facilities : In-flight facilities : Transiting Passengers - Passengers requiring Special Handling |
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4. |
Reporting to Airlines and Principals. |
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5. |
Latest trends : Inbound + Outbound : Package Tours : Tariffs of Domestic & International Airlines. |
2. |
Reservations |
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1. |
Reservations : International and Domestic Ticketing : General Reservation Rules. How to make Reservations ? |
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2. |
Travel Related Terminology. |
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3. |
Familarisation with Travel Related Foreign Exchange Regulations. |
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4. |
CRS. |
3. |
Fare Constructions : |
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1. |
Fare Formulas : Fare Constructions. |
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2. |
Rules governing working of Basic Fares. |
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3. |
Published Fares : Global Indicators. |
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4. |
IATA / UFTAA Formula for Fare Constructions. |
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5. |
PTA Domestic Ticketing. |
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6. |
Refunds and Cancellations of International and Domestic Ticketing. |
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7. |
Stop Overs and STPC |
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8. |
Re-Issue Procedures. |
4. |
Ticketing |
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1. |
Baggage Rules : Free Baggage allowance : Excess Baggage : MCO. |
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2. |
Codings : Decodings : Common abreviations : Terms and Definitions ATC/ IATA. |
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3. |
Time differentials : G.M.T. : C.R.S. |
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4. |
Sales Indicators. |
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5. |
AFM : TPM : MPM |
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6. |
PTA : MCO. |
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7. |
Excess Mileage : Add on Fares
EMA : Extra Mileage Percentage Tables. |
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8. |
Excursion Fares. |
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9. |
IATA Function : Role and Regulations for Accreditation. |
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10. |
Domestic Ticketing. |
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11. |
IATA Areas : TC I : TC II : TC III. |
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12. |
Mileage System : Direct / Indirect Travel. |
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13. |
OW : H.I.P. : Back-Haul : RT Circle Trips. Mixed Class Fares. |
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14. |
Special Fares from India. |
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15. |
Out-bound Tours : Working of Package Programmes. |
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16. |
Practicals : Practice Session for making of Tickets. |
| Note : Students are requires to Bring to Class : |
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1. |
Reservations ABC and World Map. |
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2. |
Ticketing Air Tariff (2 Volumes) Calculator. |
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| PAPER V |
Hospitality oriented -German Language |
Marks 50 |
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1. |
Built up Vocabulary of 200 words. |
2. |
Days : Months : Colours : Fruits. Vegetables. Parts of Body. Gender : Plurals. |
3. |
Timings : Countings : Plus : Minus : Multiplication, Division. |
4. |
Reception at a Hotel : Travel Agency : Tour Operation : Car Hire. |
5. |
Tourists handling at Airports, Railway Station, Shopping : Bazaars. |
6. |
Greetings : Entertainment |
7. |
Conversational Phrases and Sentences : Emphasis on Spoken Language. |
8. |
Translations :
English and German |
9. |
Comprehension |
10. |
Letter Writing |
11. |
Basic Grammar |
12. |
Hospitality Oriented - Conversational Language Phrases and Sentences |
13. |
Introduction Home : Family : Self |
14. |
How to face an Interview |
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- Study Paper connected with the course.
- Last Date of submission: 30.04.2006 AD.
- Guidance will be provided to Students on preparation of Project Reports. The Project report is an in-depth study of any topic connected with the course. It should form your base for your entry into the industry. It is your specialisation in the field. Last Date of submission of Project Report is 30.04.2006. Emphasis is on Field Surveys. The Project Report should not be based on Information extracted from I.T. It should reflect your own Ideas.
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- Grooming : Finishing of the Students in the Hospitality, Leisure and Service Industries. The Students should acquire skills for successful careers in the Industry. How to develop your Sales and Marketing Techniques. How to conduct yourself in making sales calls ? How to face an Interview ? The students must learn speech, etiquette, manners and skillful presentation of facts.
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